There’s no question that SEO is important for auto dealerships. It can be the difference between thriving and just getting by in today’s competitive market. But as with any marketing effort, it’s important to make sure you’re optimizing for the right reasons. Here are seven goals to keep in mind as you work on your dealership’s SEO strategy.
1. Increase brand awareness
The first step in any successful marketing campaign is building awareness for your brand. And SEO can be a great way to do that. By optimizing your site for the right keywords, you can make sure your dealership comes up when potential customers are searching for cars in your area.
To track this goal, keep an eye on your organic traffic numbers. If you see a steady increase over time, that’s a good sign that your brand awareness campaign is working.
2. Drive more traffic to your website
Of course, increasing brand awareness is only valuable if it leads to more traffic for your website. And that’s where SEO can really come in handy.
By optimizing your site for the right keywords, you can make sure you’re getting in front of potential customers who are already interested in what you have to offer. This is a great way to increase the number of leads you’re generating from your website.
3. Improve your website’s visibility in search results
If you want to drive more traffic to your website, you need to make sure your site is visible in search results. And that’s where SEO comes in. By optimizing your site for the right keywords, you can improve your visibility and make sure potential customers can find you when they’re searching for what you have to offer.
To track this goal, keep an eye on your organic traffic numbers and your website’s position in search results for your target keywords. If you see a steady increase in both over time, that’s a good sign that your SEO efforts are improving your visibility in search results.
4. Generate more leads from your website
If you want your SEO efforts to be successful, you need to make sure they’re driving more leads for your business. And there are a few different ways to do that.
One is to make sure your website is optimized for lead generation. This means having a clear call-to-action on every page and making it easy for potential customers to get in touch with you.
Another way to generate more leads from your website is to make sure your site is visible in search results for keywords related to your products and services. By optimizing your site for these keywords, you can make sure potential customers can find you when they’re ready to buy.
5. Increase sales from your website
If you want your SEO efforts to be successful, you need to make sure they’re driving more sales for your business. And there are a few different ways to do that.
To start, you need to make sure your website is optimized for sales. This means having a clear call-to-action on every page and making it easy for potential customers to purchase your products or services online.
You also need to make sure your site is visible in search results for keywords related to your products and services. By optimizing your site for these keywords, you can make sure potential customers can find you when they’re ready to buy.
6. Improve your website’s usability
If you want your SEO efforts to be successful, you need to make sure your site is easy to use. This means having a well-designed website that’s easy to navigate and provides a great user experience.
One way to improve your website’s usability is to make sure your site is mobile-friendly. With more and more people using their smartphones to search for products and services online, it’s important to make sure your site can be easily accessed and used on a mobile device.
7. Increase your website’s conversion rate
If you want your SEO efforts to be successful, you need to make sure they’re driving more conversions for your business. And there are a few different ways to do that. To start, you need to make sure your website is optimized for conversions. That means having strong calls to action, a mobile-friendly design, and relevant, targeted content.
You also need to track your results so you can see which SEO efforts are driving the most conversions. Use Google Analytics or another similar tool to track things like form submissions, phone calls, and online purchases.
Then, once you have that data, you can start to optimize your website even further for conversions. Try things like A/B testing different call to actions or headlines to see what works best for your visitors.
Conclusion
SEO is an important part of any digital marketing strategy. By setting the right goals and tracking your progress, you can make sure your SEO efforts are driving real results for your business. With the right approach, you can improve your visibility in search results, generate more leads, and increase sales from your website.
