It goes without saying that email marketing is one of the most efficient and effective ways to reach out to customers and promote your automotive business. According to a study by The Radicati Group, Inc., “Email continues to be the most widely used communication tool, with over 3.2 billion users worldwide in 2017.” This figure is projected to grow to over 4.3 billion users by the end of 2022 !
With such a large pool of potential customers, it’s important to make sure your automotive email marketing campaign is up to par. Here are 5 tips to help you boost ROI on your emails:
1. Keep your list clean
One of the most important aspects of email marketing is to maintain a clean list of subscribers. A clean list is one that is free of inactive or unengaged subscribers. These are people who have either never opened or clicked on an email from you, or who haven’t done so in a long time.
To keep your list clean, you should routinely remove these inactive subscribers. This will not only improve your deliverability rate (the rate at which your emails are successfully delivered to the inbox), but it will also give you a better idea of who your engaged subscribers are.
2. Personalize your emails
Another way to boost ROI on your automotive email marketing campaign is to personalize your emails. This means using the subscriber’s name in the email, as well as other data points like their location, past purchase history, or even their birthday.
Personalized emails have been shown to produce higher open and click-through rates than non-personalized emails. In fact, a study by Experian found that “personalized emails deliver 6x higher transaction rates.”
3. Use a responsive design
With over 50% of all email opens taking place on a mobile device, it’s important to make sure your emails are optimized for small screens. This means using a responsive design, which is a design that automatically adjusts to the size of the screen it’s being viewed on.
Responsive design is important not only for the user experience, but also for deliverability. In fact, many email providers now use responsive design as a factor in their deliverability algorithms.
4. Send triggered emails
Triggered emails are emails that are sent based on a specific action or event. For example, you could send a “Welcome” email to new subscribers, or a “Thank You” email to customers after they make a purchase.
Triggered emails tend to have high open and click-through rates because they are timely and relevant to the subscriber. They are also a great way to nurture leads and build relationships with customers.
5. Use A/B testing
A/B testing is a method of comparing two versions of an email to see which one performs better. This can be done with different subject lines, different images, or different types of content.
A/B testing is a great way to fine-tune your email marketing strategy and make sure you are using the best possible tactics. It’s also a good way to get feedback from your subscribers on what type of content they prefer.
Conclusion
Email marketing is a powerful tool that can help you boost ROI on your automotive marketing campaign. By keeping your list clean, personalizing your emails, using a responsive design, sending triggered emails, and using A/B testing, you can ensure that your campaign is successful.
