How Johnson Hyundai Influenced 22 Sales in Just 30 Days with DealerSmart

How Johnson Hyundai Influenced 22 Sales in Just 30 Days With DealerSmart

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As an independent dealer, you know it takes more than luck to move vehicles and capture the attention of potential buyers.

Our client, Johnson Hyundai of Apex proved exactly that when they partnered with us and influenced 22 sales in just 30 days with our expert strategies.

In just one month, Johnson Hyundai showed how a data-driven action plan can turn campaigns into conversions. From the Hyundai logo on the lot to the independent dealers logo in the digital space, they combined the right tools and the right team to boost results fast.

The Action Behind the Numbers

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Here is what Johnson Hyundai accomplished in this short amount of time:

• 113,000 impressions
• 5,064 clicks
• $1.12 cost per click
• 22 sales influenced

These results were not just about random traffic.

They came from reaching qualified potential buyers who were actively looking for their next Hyundai, Toyota, Honda, Kia, Nissan, Ford, Mazda, Volkswagen, Chevrolet, GMC, Dodge, Jeep, Chrysler, Ram, Lincoln, or Mitsubishi.

At DealerSmart, we helped them to tap into the perfect digital campaigns that connected the right people to the right inventory.

Four Campaign Types That Brought Potential Buyers to Action (Purchase)

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Johnson Hyundai of Apex worked with DealerSmart to launch four strategic campaigns, each designed to turn attention into action.

1. Subprime Quiz Funnel

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The funnel graphic comes to life here. Johnson Hyundai used a quiz funnel to pre-qualify subprime customers, giving the sales team warmer leads ready for follow-up. This action saved time and focused efforts where it mattered most.

2. “Why Buy” Retargeting Campaign

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Using smart retargeting, Johnson Hyundai reminded previous website visitors why they should return.

This “Why Buy” message focused on what makes the Hyundai logo stand out next to competitors like the Nissan logo, Mazda logo, Chevrolet logo, Jeep logo, Chrysler logo, Lincoln logo, Toyota logo, Honda logo, GMC logo, Volkswagen logo, Ford logo, Dodge logo, Kia logo, Mitsubishi logo, and Ram logo.

3. Automotive Inventory Ads (AIA)

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Johnson Hyundai used AIA to ensure their Hyundai vehicles and other inventory were front and center for shoppers browsing online.

Automotive inventory ads drove high-intent traffic, putting real models and prices in front of potential buyers.

4. Instant Experience Campaigns

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The icons graphic and stairs graphic represent how Johnson Hyundai guided shoppers step by step through mobile-first, visually engaging campaigns.

These instant experiences educated, inspired, and built a connection between the Hyundai logo and eager buyers.

CRM and Process Optimization

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With the help of our DealerSmart Customer Success Manager, Johnson Hyundai took action by refining their Customer Relationship Management system.

By diving into CRM data, the dealership improved lead handling, aligned sales and marketing, and sharpened their customer engagement.

Video Strategy That Builds Trust

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DealerSmart’s three-pillar video approach turned clicks into conversations. Johnson Hyundai created:

• Informative videos about car features, financing, and dealership services
• Testimonial videos featuring real customers sharing why they chose Johnson Hyundai
• Fun and creative videos that showed off the team’s personality and community involvement

These videos were showcased across platforms, including YouTube, using the YouTube logo to boost reach and visibility.

Why Johnson Hyundai Influenced 22 Sales in Just 30 Days With DealerSmart

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The reason Johnson Hyundai influenced 22 sales in just 30 days, with the help of DealerSmart, comes down to a few key factors:

• A clear strategy tied to the dealership’s strengths
• Focused campaigns using tools like the funnel graphic, icons graphic, and stairs graphic to visualize the customer journey
• Engaging creative, including video, supported by the YouTube logo and platform
• Strong CRM processes that maximized every lead’s potential

Take Action and Get Results for Your Dealership

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If you want to see what smarter marketing can do for your independent dealership, no matter which logo you display, now is the time to act.

Schedule your FREE strategy call with the DealerSmart team and discover how you can turn potential buyers into real sales.

Let’s work together to create a marketing system that delivers action, results, and long-term growth.

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