50 more vehicles sold.
March–June 2025 compared with March–June 2026.
- Total vehicles sold
- 190 to 240
- Used vehicles sold
- 132 to 178
Leads were declining. Competition was strong.
When General Manager Adam Fawbush took over Louisville CDJR, they were coming off a difficult year. Most of their advertising budget was tied up in SEO and paid search.
A shift toward social advertising.
Redirected the budget
Adam cut roughly 80% of his previous SEO/SEM budget and moved much of that investment toward DealerSmart.
Showed the inventory and dealership
Facebook and Instagram ads featured their vehicles and dealership-created videos.
Reviewed and adjusted regularly
Strategy calls covered lead flow, campaign performance, advertising adjustments, and lead follow-up.
Customers were coming from across town.
One customer traveled from the other side of Louisville to purchase a used vehicle. When Adam asked how he heard about the dealership, he said he had been seeing their Facebook ads.
Adam also reported reaching more younger, first-time customers and described DealerSmart as their largest lead generator.
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