CASE STUDY
5 Min

How Rivard Buick GMC Scaled from a average of 508 to 602 Cars Monthly

Published on
June 25, 2025
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A Record-Breaking Start to 2025: Five Months of Growth That Nearly Hit #1 in the Nation

From January through May 2025, Rivard Buick GMC in Tampa, Florida achieved something extraordinary. Averaging over 602 cars sold per month, the dealership surged far past its previous monthly average of 508.

In April alone, Rivard Buick GMC hit a massive milestone with 788 cars sold, one of the highest-performing months in the history of this Buick GMC dealership.

This success wasn’t a fluke. It was built on smart strategy, fast lead response, and scalable systems that kept the sales pipeline flowing.

Partnering with DealerSmart helped Rivard Buick transform their already-strong internal processes into a machine that generated real, measurable results.

📈 Performance Before and After DealerSmart

Metric Before DealerSmart (10 Months) With DealerSmart (10 Months)
Monthly Car Sales 508 avg. 602 avg. (+18.5%)
Internet Lead Close Rate 6.26% 7.87% (+25.7%)

📊 Jan–May 2025 Campaign Highlights

  • 3.72 million impressions across Facebook and Instagram
  • 867 total leads generated
  • 119,000 ad clicks from interested car buyers
  • $0.81 average cost per click
  • 1.48 million video plays
  • 356,000 3-second video views

The campaigns were engineered to provide content that speaks directly to what Florida customers are searching for, whether that’s a new GMC SUV, Buick financing options, or finding steps to resolve a configuration error on a dealer app.

Every piece of the funnel drove buyers back to Rivard Buick GMC’s website to browse inventory, explore credit options, and contact the team.

🧩 How It All Works Together

DealerSmart isn’t the whole engine, we’re the high-performance part that helps it run smoother and faster.

Another crucial aspect comes from Rivard Buick GMC’s internal structure:

  • Fast follow-up on every request
  • Strong accountability from the owner and sales team
  • A customer-first approach that delivers consistent satisfaction

This is where strategy meets execution. Our system helped the Tampa dealership scale their efforts, while still maintaining the personal touch that keeps their customers satisfied and loyal.

✅ What DealerSmart Provided

  • Full-scale ad campaigns on Meta (Facebook + Instagram)
  • Monthly refreshes with new ad creatives and video scripts
  • Custom funnel design to match the Buick GMC market
  • End-to-end sales reporting and data tracking
  • Strategic consulting on how to cut waste and improve metrics

💬 What the Client Says

“This partnership is at the forefront of our online success. Our digital presence has grown tremendously with DealerSmart - they’re always there for us.”
— Justin, GSM, Rivard Buick GMC

🔑 Bottom Line

Massive growth doesn’t happen by accident. It happens when a car dealership like Rivard Buick, backed by a motivated owner, invests in scalable tools, builds a system for sales success, and partners with experts who understand how to turn clicks into customers.

Rivard’s 2025 success story shows what’s possible when your team, your tech, and your inventory strategy are all aligned. Whether you're a Buick GMC dealer, a Tampa auto repair shop, or another Florida business looking to grow, the formula is the same:

  • Understand your market
  • Fix what’s broken
  • Provide content that drives action
  • Respond quickly to every request
  • And partner with experts who know how to get the job done

Maximize Your Market Reach Across Every Platform

At DealerSmart, we specialize in helping car dealerships grow through our proven Omnipresence Advertising system.

We run targeted ad campaigns across Facebook, Instagram, Google, YouTube, and TikTok to make sure your dealership is visible wherever your customers are searching, scrolling, or watching.

Our goal is to generate exclusive 1st-party leads, increase sales, and boost your return on ad spend. With DealerSmart, you’re not just advertising, you’re dominating your market.

Schedule a Call With Our Team

If you want to learn how we can do this for your dealership, click the link down below to schedule a call with our team for a FREE 30 minute ad strategy call.

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