Sales increased 54.8%, adding 416 vehicles in 12 months

What They Achieved

Overview

Cape & Islands Mitsubishi increased trailing 12-month sales from 759 to 1,175 vehicles through June 2026, adding 416 sales year over year.

Measured Results

• Total sales increased 54.8%, from 759 to 1,175 vehicles.
• Gross increased 71%, from $1.29 million to $2.21 million.
• The monthly run rate increased from 42 to 99 vehicles.
• The close rate increased from 10.8% to 15.0%.

What the Numbers Show

Sales volume, gross, monthly pace, and close rate all improved across the same dealership operation, showing that the growth extended beyond a single metric.

Closing Result

By strengthening Cape & Islands Mitsubishi's brand, running one connected campaign strategy, and generating more first-party sales opportunities, DealerSmart helped the dealership grow sales 54.8% year over year.

Why Dealership Growth Stalls

Too dependent on third-party leads

The same leads are sent to several dealerships, forcing your team into price competition and putting pressure on gross.

Advertising that looks like every other dealership

Cookie-cutter ads give people no clear reason to choose your dealership over another store.

No consistent marketing strategy

Your team is left guessing what to record, what to say, and how to create content that helps sell cars.

No clear view of what is working

Money is spent across several platforms without a reliable connection between advertising, appointments, and vehicles sold.

Losing market share to competitors

More people in your market are choosing competing dealerships because your marketing is not giving them a strong enough reason to choose you.

How DealerSmart Solves It

A complete omnipresence advertising system built for dealerships

DealerSmart brings your brand, content, advertising, and performance tracking into one connected system built to generate more first-party sales opportunities.

Build a brand people choose

We turn your people, inventory, personality, and strongest selling points into content that gives the market a clear reason to choose your dealership.

Run one connected strategy

Your campaigns work together across Facebook, Instagram, Google, YouTube, and TikTok instead of operating separately.

Generate first-party opportunities

We create campaigns designed to increase calls, walk-ins, website activity, and opportunities your dealership owns.

Track what sells vehicles

We connect advertising activity to leads, appointments, and vehicles sold so decisions are based on real dealership results.