Elder Mitsubishi

79 vehicles sold in Cedar Park’s strongest tracked month

Internet conversion increased from 2.98% to 3.77% during the same month.

What They Achieved

Overview

In August 2024, Elder Mitsubishi's Cedar Park location delivered its highest-volume month of the year while the Killeen location also produced measurable sales from DealerSmart campaigns.

Measured Results

  • Cedar Park sold 79 vehicles, its strongest sales month of 2024.
  • Cedar Park's internet lead close rate increased from 2.98% to 3.77%.
  • DealerSmart influenced 15 of Cedar Park's 79 sales, or 20% of the month's total.
  • DealerSmart influenced 12 Killeen sales at an average cost of $249.17 per sale.
  • Killeen's internet lead close rate increased from 1.25% to 2.62%.

What the Numbers Show

Both locations improved sales outcomes during the same month, with Facebook producing trackable vehicle sales and the wider campaign strategy supporting stronger lead performance.

Closing Result

DealerSmart helped Elder Mitsubishi reach Cedar Park's best sales month of 2024 while influencing 15 Cedar Park sales and 12 Killeen sales.

Why Dealership Growth Stalls

Too dependent on third-party leads

The same leads are sent to several dealerships, forcing your team into price competition and putting pressure on gross.

Advertising that looks like every other dealership

Cookie-cutter ads give people no clear reason to choose your dealership over another store.

No consistent marketing strategy

Your team is left guessing what to record, what to say, and how to create content that helps sell cars.

No clear view of what is working

Money is spent across several platforms without a reliable connection between advertising, appointments, and vehicles sold.

Losing market share to competitors

More people in your market are choosing competing dealerships because your marketing is not giving them a strong enough reason to choose you.

How DealerSmart Solves It

A complete omnipresence advertising system built for dealerships

DealerSmart brings your brand, content, advertising, and performance tracking into one connected system built to generate more first-party sales opportunities.

Build a brand people choose

We turn your people, inventory, personality, and strongest selling points into content that gives the market a clear reason to choose your dealership.

Run one connected strategy

Your campaigns work together across Facebook, Instagram, Google, YouTube, and TikTok instead of operating separately.

Generate first-party opportunities

We create campaigns designed to increase calls, walk-ins, website activity, and opportunities your dealership owns.

Track what sells vehicles

We connect advertising activity to leads, appointments, and vehicles sold so decisions are based on real dealership results.

REVIEWS

Straight from the Dealer's Desk

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