Gross profit increased 81.8% year over year

What They Achieved

Overview

From May through August 2026, Lakeshore CDJR of Kenner sold 520 vehicles compared with 332 during the same four months in 2025, adding 188 sales.

Measured Results

• Total sales increased 56.6%, from 332 to 520 vehicles.
• Used sales increased 52.3%, from 197 to 300 vehicles.
• New sales increased approximately 63%, from 135 to 220 vehicles.
• Internet sales increased 77.5%, from 89 to 158 vehicles.
• Gross profit increased 81.8%, from $1.21 million to $2.21 million.
• July 2026 reached 153 vehicles sold.

What the Numbers Show

Lakeshore improved new, used, and internet sales while adding approximately $1 million in gross profit across the comparison.

Closing Result

DealerSmart helped Lakeshore CDJR add 188 sales while increasing gross profit by approximately $1 million.

Why Dealership Growth Stalls

Too dependent on third-party leads

The same leads are sent to several dealerships, forcing your team into price competition and putting pressure on gross.

Advertising that looks like every other dealership

Cookie-cutter ads give people no clear reason to choose your dealership over another store.

No consistent marketing strategy

Your team is left guessing what to record, what to say, and how to create content that helps sell cars.

No clear view of what is working

Money is spent across several platforms without a reliable connection between advertising, appointments, and vehicles sold.

Losing market share to competitors

More people in your market are choosing competing dealerships because your marketing is not giving them a strong enough reason to choose you.

How DealerSmart Solves It

A complete omnipresence advertising system built for dealerships

DealerSmart brings your brand, content, advertising, and performance tracking into one connected system built to generate more first-party sales opportunities.

Build a brand people choose

We turn your people, inventory, personality, and strongest selling points into content that gives the market a clear reason to choose your dealership.

Run one connected strategy

Your campaigns work together across Facebook, Instagram, Google, YouTube, and TikTok instead of operating separately.

Generate first-party opportunities

We create campaigns designed to increase calls, walk-ins, website activity, and opportunities your dealership owns.

Track what sells vehicles

We connect advertising activity to leads, appointments, and vehicles sold so decisions are based on real dealership results.