128 car sales attributed to Facebook at $42.73 per sale

What They Achieved

Overview

During the measured DealerSmart campaign period, O'Brien Auto Team reduced Meta cost per lead while maintaining clear attribution to dealership sales.

Measured Results

• Meta cost per lead decreased 58.3%, from $71.49 to $29.80.
• Facebook matched to 38.7% of March sales.
• March cost per attributed purchase was $54.17.

What the Numbers Show

This is an advertising-efficiency result: the dealership generated leads at a much lower cost and connected Facebook activity to a meaningful share of March sales.

Closing Result

DealerSmart helped O'Brien Auto Team reduce Meta cost per lead 58.3% while matching Facebook activity to 38.7% of March sales.

Why Dealership Growth Stalls

Too dependent on third-party leads

The same leads are sent to several dealerships, forcing your team into price competition and putting pressure on gross.

Advertising that looks like every other dealership

Cookie-cutter ads give people no clear reason to choose your dealership over another store.

No consistent marketing strategy

Your team is left guessing what to record, what to say, and how to create content that helps sell cars.

No clear view of what is working

Money is spent across several platforms without a reliable connection between advertising, appointments, and vehicles sold.

Losing market share to competitors

More people in your market are choosing competing dealerships because your marketing is not giving them a strong enough reason to choose you.

How DealerSmart Solves It

A complete omnipresence advertising system built for dealerships

DealerSmart brings your brand, content, advertising, and performance tracking into one connected system built to generate more first-party sales opportunities.

Build a brand people choose

We turn your people, inventory, personality, and strongest selling points into content that gives the market a clear reason to choose your dealership.

Run one connected strategy

Your campaigns work together across Facebook, Instagram, Google, YouTube, and TikTok instead of operating separately.

Generate first-party opportunities

We create campaigns designed to increase calls, walk-ins, website activity, and opportunities your dealership owns.

Track what sells vehicles

We connect advertising activity to leads, appointments, and vehicles sold so decisions are based on real dealership results.