Internet sales increased 111% in 60 days

What They Achieved

Overview

Star Buick GMC increased internet sales 111% during the first 60 days of the partnership while lifting its wider monthly sales average.

Measured Results

• Internet sales increased 111% in the first 60 days.
• Average monthly sales increased from 109 to 196 vehicles.
• The dealership reached a DealerSmart-era high of 280 vehicles sold.
• Star Buick GMC ranked as the number one GMC dealer in its district multiple times.

What the Numbers Show

The result combines a rapid increase in internet sales with a higher sustained monthly sales level and a new dealership high.

Closing Result

DealerSmart helped Star Buick GMC more than double internet sales and raise its average monthly sales from 109 to 196 vehicles.

Why Dealership Growth Stalls

Too dependent on third-party leads

The same leads are sent to several dealerships, forcing your team into price competition and putting pressure on gross.

Advertising that looks like every other dealership

Cookie-cutter ads give people no clear reason to choose your dealership over another store.

No consistent marketing strategy

Your team is left guessing what to record, what to say, and how to create content that helps sell cars.

No clear view of what is working

Money is spent across several platforms without a reliable connection between advertising, appointments, and vehicles sold.

Losing market share to competitors

More people in your market are choosing competing dealerships because your marketing is not giving them a strong enough reason to choose you.

How DealerSmart Solves It

A complete omnipresence advertising system built for dealerships

DealerSmart brings your brand, content, advertising, and performance tracking into one connected system built to generate more first-party sales opportunities.

Build a brand people choose

We turn your people, inventory, personality, and strongest selling points into content that gives the market a clear reason to choose your dealership.

Run one connected strategy

Your campaigns work together across Facebook, Instagram, Google, YouTube, and TikTok instead of operating separately.

Generate first-party opportunities

We create campaigns designed to increase calls, walk-ins, website activity, and opportunities your dealership owns.

Track what sells vehicles

We connect advertising activity to leads, appointments, and vehicles sold so decisions are based on real dealership results.