34% of reported Q1 sales influenced at $168.90 per vehicle

What They Achieved

Overview

During Q1 2024, Yes Ford used Facebook and Instagram campaigns to influence 54 of 157 reported vehicle sales.

Measured Results

• DealerSmart influenced 54 sales, or 34% of the dealership's reported total.
• Average cost per influenced sale was $168.90.
• Campaigns generated more than 700,000 impressions and 34,000 clicks.
• The dealership generated 1,317 leads at an average cost of $6.93 per lead.

What the Numbers Show

The dealership connected a large volume of first-party leads to vehicle sales while maintaining clear cost-per-lead and cost-per-sale reporting.

Closing Result

DealerSmart helped Yes Ford influence 54 of 157 reported sales at an average cost of $168.90 per vehicle sold.

Why Dealership Growth Stalls

Too dependent on third-party leads

The same leads are sent to several dealerships, forcing your team into price competition and putting pressure on gross.

Advertising that looks like every other dealership

Cookie-cutter ads give people no clear reason to choose your dealership over another store.

No consistent marketing strategy

Your team is left guessing what to record, what to say, and how to create content that helps sell cars.

No clear view of what is working

Money is spent across several platforms without a reliable connection between advertising, appointments, and vehicles sold.

Losing market share to competitors

More people in your market are choosing competing dealerships because your marketing is not giving them a strong enough reason to choose you.

How DealerSmart Solves It

A complete omnipresence advertising system built for dealerships

DealerSmart brings your brand, content, advertising, and performance tracking into one connected system built to generate more first-party sales opportunities.

Build a brand people choose

We turn your people, inventory, personality, and strongest selling points into content that gives the market a clear reason to choose your dealership.

Run one connected strategy

Your campaigns work together across Facebook, Instagram, Google, YouTube, and TikTok instead of operating separately.

Generate first-party opportunities

We create campaigns designed to increase calls, walk-ins, website activity, and opportunities your dealership owns.

Track what sells vehicles

We connect advertising activity to leads, appointments, and vehicles sold so decisions are based on real dealership results.