If you’re like most dealership marketing managers, you’re always looking for new and engaging ways to create social media content. After all, if you’re not constantly putting fresh content out there, your followers will quickly lose interest. So how can you keep things interesting? Here are a few tips to help get you started.
Quality over Quantity in your Social Media Posts
In the dealership world, you know that social media is a powerful tool to reach new customers and grow your brand. But with so many options and platforms available, it can be tough to know where to start. When it comes to your dealership’s social media posts, it’s important to focus on quality over quantity.
Here’s why: First, quality posts are more likely to engage your audience and get noticed in the crowded social media landscape. If you’re regularly posting share-worthy content, you’ll quickly build up a loyal following of potential customers. Second, quality posts help you build trust and credibility with your audience. When they see that you’re knowledgeable and passionate about your products or services, they’re more likely to do business with you. Finally, quality posts show that you’re invested in your online presence and willing to put in the effort to deliver value to your followers.
So when it comes time to plan your dealership’s social media strategy, remember that quality should always come first. By investing in high-quality content, you’ll be able to reach more people, build stronger relationships, and ultimately grow your business. Now let’s get into exact ideas for social media posts.
Show off your inventory
This may seem like a no-brainer, but don’t just post generic stock photos of the cars on your lot. Instead, showcase them in unique and exciting ways – take pictures of customers test-driving the vehicles or have employees give their reviews on their favorite models. This not only showcases your inventory but also gives a personal touch to your social media presence.
Share industry news and updates
Keep your followers informed by sharing relevant articles and information about the automotive industry, new model recalls, etc. This not only shows that you’re well-informed but also
Share special promotions and deals
Let your followers know about any sales or discounts you may be offering at your dealership, as well as any financing options available for potential customers.
Connect with your community
Show that your dealership is involved in the community by sharing events or initiatives you may be participating in, or highlighting local organizations and businesses that you support. This helps establish a positive reputation and builds trust with your followers.
Ask for customer feedback and reviews
Engage with your followers by asking them for their thoughts on their recent experience at your dealership or soliciting feedback on new models and features they’d like to see. Not only does this provide valuable insight for your business, but it also shows that you value your customers’ opinions.
By incorporating these ideas into your social media strategy, you’ll be able to create engaging content that will keep your followers interested and engaged. And remember to mix things up and have fun with it – after all, Social media is a powerful tool to connect with your community and share industry news, updates, deals, and promotions. When used correctly, social media can help you build relationships with potential customers that may lead to more sales. Dealer Smart can help you set up and manage your dealership’s social media accounts so you can focus on what’s important – selling cars! Have you tried using any of these tips? Let us know how they worked for you.