If you’re running a business, chances are you’re always looking for new and innovative ways to market your products or services. With over 2 billion active users, Facebook is one of the most popular social media platforms in the world. And with its recent introduction of the Boost Post feature, it’s now easier than ever for businesses to reach a wider audience.
So, should you use Facebook Boost Post to promote your business? Or is it better to hire an expert to handle this for you?
Let’s take a look at the pros and cons of using Facebook Boost Post:
1. It's quick and easy to set up.
When you use Facebook Boost Post, you don’t need to spend hours creating a detailed ad campaign. All you need to do is select the post you want to promote, set your budget, and choose your target audience. For business owners who don’t have time to create a complex ad campaign, Boost Post is a great option.
2. You can reach a wider audience.
With Facebook Boost Post, you can reach people who are not already following your page. This is because the feature allows you to target people based on interests, demographics, and behaviors. So, if you want to reach people who are interested in your products or services, Boost Post is a great option.
3. You can track the results of your campaign.
As with any form of advertising, it’s important to track the results of your campaign. With Facebook Boost Post, you can see how many people saw your promoted post, how many people clicked on it, and how much money you spent. This information is valuable as it allows you to fine-tune your ad campaigns and ensure that you’re getting a good return on investment.
4. It's a cost-effective way to promote your business.
Facebook Boost Post is a very cost-effective way to promote your business. You can set your own budget, and you only pay when someone clicks on your promoted post. This is much cheaper than other forms of advertising, such as TV or print ads.
1. There is no guarantee that your post will be seen by your target audience.
When you use Facebook Boost Post, you’re relying on the algorithm to show your promoted post to people who are likely to be interested in it. There’s no guarantee that your post will be seen by your target audience, and it’s possible that it will be shown to people who are not interested in your products or services.
2. You're limited to promoting one post at a time.
With Facebook Boost Post, you can only promote one post at a time. This means that you need to carefully select the post that you want to promote. If you have multiple products or services that you want to promote, Boost Post may not be the best option.
3. You need to have a Facebook page.
To use Facebook Boost Post, you need to have a Facebook page for your business. This may not be suitable for businesses that don’t already have a presence on Facebook.
So, should you use Facebook Boost Post to promote your business? The answer depends on your individual circumstances. If you have a limited budget and you’re only looking to promote one post, Boost Post may be a good option. However, if you’re looking to reach a wider audience or you want to promote multiple products or services, it’s probably better to hire an expert to handle this for you.