6 Unique Car Dealership Advertising Ideas - Dealer Smart

July 4, 2024
 min read

How Do You Advertise a Car Dealership?

If you're like most dealership owners, you're always looking for new and innovative ways to get your name out there. With so many options available, it can be tough to know where to start. That's why we've come up with 6 unique car dealership advertising ideas that are sure to capture attention. From social media campaigns to traditional marketing methods, we've got something for everyone. So what are you waiting for? Read on and get started today!

1. Sponsoring a Major, Local, or Little League Events

This event could be anything from small local cars & coffee on a Saturday morning to your local high school sporting event. You can also look into sponsoring a larger event, like a music festival or food/drink expo. Whatever you choose, make sure it's something that your target market would be interested in.

2. Advertising at Local Tourist Destinations

When advertising locally think about areas with high foot traffic, like near popular landmarks or in airports. These locations are perfect for getting in front of potential customers who may be visiting from out of town. A great way to do this is by advertising using facebook ads.

3. Let People Advertise For You

Giving away free swag with your dealership's logo on it - like hats, T-shirts, and water bottles - is a great way to get people talking about your business. And the more they wear or use your promotional items, the more likely they are to tell their friends and family about you.

4. Collaborate with Local Businesses

As a car dealership, you could team up with a local gas station to offer discounts on fuel for customers who purchase a vehicle from you. Or, you could partner with a nearby hotel to give special rates to people who are in town for a test drive. A modern way of collaborating is by running local ad campaigns in collaboration with local social media celebrities. There are endless possibilities when it comes to collaborating with other businesses - get creative!

5. Offering Test Drives at Special Events or Locations

Get people behind the wheel of your latest models by offering test drives at special events or in high-traffic areas. This is a great way to let potential customers experience your vehicles firsthand and see what they're all about. Plus, it's a fun way to get people talking about your dealership.

6. Having a Brand Mascot

A dealership mascot is a great way to represent your brand and interact with customers. A life-sized car or talking dog are both examples of unique options that will help you stand out from the competition.Having a mascot also allows you to have a presence at events and in the community. This is a great way to build brand awareness and create an emotional connection with potential customers. Mascots can also help to drive traffic to your dealership by appearing in ads and social media posts. When used correctly, a dealership mascot can be a powerful marketing tool that helps you attract new business.

Turn Your Ideas Into Reality

If you are looking for more dealership advertising ideas or ways to increase leads and sales, contact Dealer Smart today. We have a variety of programs and services that can help jump-start your digital marketing efforts and put you on the path to success. Contact Dealer Smart today!


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