Auto Dealership Digital Marketing Trends That Will Shape 2023

July 4, 2024
 min read

In the era of digital transformation, technology is continuously evolving and impacting every business sector. The automotive industry is no exception, and to stay ahead of the curve, dealerships need to anticipate the latest digital marketing trends that will shape 2023. In this blog post, we'll explore four such trends. So whether you're a dealership owner or marketer, be sure to keep these trends in mind as you plan your marketing strategy for the year ahead!

Vehicle marketing will move from a one-way broadcast to two-way conversations

Traditionally, dealerships have used marketing to push out one-way messages about their vehicles, specials, and promotions. However, with the rise of social media and other digital channels, customers are now expecting two-way conversations with brands. They want to be able to ask questions and give feedback in real time, and they expect brands to listen and respond accordingly.To meet these expectations, dealerships need to move away from one-way broadcasting and toward two-way conversations. This can be done by actively engaging with customers on social media, responding to reviews and feedback, and offering live chat support on their website. By doing so, dealerships will be able to build trust and loyalty with their customers.

Dealership AI, AR, and Machine Learning Advertising

With the help of AI and machine learning, dealerships will be able to personalize the customer experience like never before. By collecting data about customers' preferences, behaviors, and needs, AI can provide personalized recommendations for each individual. For example, if a customer is interested in purchasing a new SUV, AI can recommend specific models that match their preferences.

AI can also be used to improve the efficiency of dealership operations. For example, AI-powered chatbots can be used to answer customer questions, schedule test drives, and provide information about vehicle inventory. In the future, AI may even be able to handle more complex tasks such as financing and trade-ins.

The use of AR and VR will increase

The use of augmented reality (AR) and virtual reality (VR) is on the rise, and it's not hard to see why. These technologies offer a more immersive and realistic experience than traditional methods, and they have a wide range of applications in the automotive industry. For example, AR can be used to provide customers with a virtual test drive of a vehicle, and VR can be used to create an immersive showroom experience.AR and VR can also be used for marketing purposes. For example, dealerships can use AR to create interactive displays that showcase their vehicles in a new light. And by using VR, dealerships can give customers a tour of their facilities without them ever having to step foot inside.

Take Advantage of Big Data

With the help of big data, dealerships will be able to gain a deeper understanding of their customers and what they're looking for. By collecting and analyzing data about customer behavior, preferences, and needs, dealerships can make more informed marketing decisions. For example, they can use data to determine which vehicles are most popular with their target audience and tailor their marketing accordingly.Big data can also be used to improve the effectiveness of marketing campaigns. By analyzing data from past campaigns, dealerships can identify what's working and what's not and make necessary adjustments.The dealership website will become the primary sales and service channelVideo content will become more important as a way to connect with customersSocial media platforms will continue to be important channels for reaching potential customersMobile apps will play an even bigger role in providing a seamless customer experience.

As we move into 2023, auto dealerships need to stay up-to-date on the latest digital marketing trends. One of these trends is AI technology which will allow businesses to communicate with customers in a more personalized way. Additionally, the move from one-way broadcasting to two-way broadcasting will give customers a more interactive experience that can help build trust and loyalty. Dealer Smart has been helping businesses achieve their marketing goals for years and would be happy to discuss how we can help you generate more sales per month. Contact us today to learn more!


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