Facebook Ads for Dealerships: Dos & Don’ts

July 4, 2024
 min read

If you're looking for a great platform to advertise on, you can't go wrong with Facebook. Here are some statistics that show why Facebook is such a great choice for advertisers:

  • There are over 2 billion active users on Facebook. That's a huge potential audience for your ads!
  • Facebook users are highly engaged with the platform - they spend an average of 20 minutes per day on the site. That means they're more likely to see and interact with your ads.
  • Facebook is incredibly effective at targeting ads to specific audiences. You can target by interests, demographics, and even behaviors. This ensures that your ad reaches the people who are most likely to be interested in it.

As you can see, there are many good reasons to advertise on Facebook. With its large and engaged user base, targeted advertising capabilities, and high level of engagement, Facebook is a great platform for any advertiser.But before you start posting away, there are a few things you should keep in mind. Here are some dos and don’ts for auto dealerships on Facebook:

What to do:

  • Use high-quality images and videos. People are visual creatures and they’re more likely to engage with posts that have engaged visuals.
  • Post content that is relevant to your audience. If you’re selling cars, post content about cars, car news, etc.
  • Use hashtags. Hashtags can help you reach a wider audience and make it easier for people to find your content.
  • Run Facebook ads. Facebook ads are a great way to reach more people and generate leads.

What to do:

  • Post too much. You don’t want to spam your followers’ feed with too many posts. Stick to 1-2 posts per day.
  • Post unprofessional content. This includes typos, poor grammar, and using slang terms. Remember, you’re representing your dealership so make sure your posts are polished.
  • Post irrelevant content. Again, only post content that is relevant to your audience. If you start posting about random topics, you will lose followers quickly.
  • Ignore negative comments. You will inevitably get negative comments from time to time. When this happens, don’t ignore them. Respond professionally and try to resolve the issue. If you ignore negative comments, it will make your dealership look bad.

Overall, Facebook is a great platform for auto dealerships to advertise on. However, there are a few things you should keep in mind when posting content. Make sure to use high-quality visuals, post relevant and engaging content, and use hashtags to reach a wider audience. And finally, don’t forget to respond to any negative comments in a professional manner.By following these tips, you can improve your dealership’s social media presence and generate more leads. If you need help getting started, contact Dealer Smart today!


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