Facebook Remarketing Ads for Dealerships: Keep Your Future Customers in Mind

July 4, 2024
 min read

When it comes to dealership marketing, it's important to think about the future. After all, you want to make sure that you're keeping your potential customers in mind as they go about their lives. One great way to do this is through Facebook remarketing ads. These ads allow you to target individuals who have already visited your dealership's website. This means that you can keep your dealership top-of-mind and stay in front of potential customers even after they leave your site!

Choosing Your Remarketing Event

There are a few different ways that you can set up your dealership's Facebook remarketing campaign. One way is to target people who have visited specific pages on your site. For example, you could target people who have viewed your dealership's inventory page but haven't taken any other action on your site. This allows you to serve them with ads that highlight specific vehicles that they may be interested in!Another way to target your Facebook remarketing ads is to target people who have taken specific actions on your site. For example, you could target people who have started but not completed the financing application on your site. This allows you to serve them with ads that encourage them to come back and finish the application!

Why Dealership Remarketing is Important

It usually takes a while for customers to make a decision on buying a car. There are so many options available that it can be tough to know where to start.

Do they want a new car or a used car?

What kind of features are they looking for?

And, of course, what model should they choose?

These are just some of the questions that need to be answered before heading to the dealership for most people. However, even after all of this research, it's still common for customers to feel undecided when they actually get to the dealership. That's because there's nothing like seeing the cars in person and getting a feel for them before making your final decision. So if they’re feeling undecided, don't worry - it's perfectly normal. Just keep following up, stay in front of them with remarketing, & eventually when they are ready they will choose you.

Keeping a Call-to-Action

Dealership remarketing ads should always include a call to action (CTA). The whole point of remarketing is to generate more leads, and conversions, and a call to action is the best way to do that. Dealership remarketing ads that don't include a call to action are effectively wasting money, as they're not giving potential customers the opportunity to take the next step.By including a call to action in your dealership remarketing ads, you're increasing the chances that customers will re-engage with your brand and ultimately do business with you. So if you're not already doing so, be sure to include a call to action in all of your dealership remarketing ads. It could make all the difference in your bottom line.

In Conclusion

If you're not already remarketing to your dealership's website visitors, you could be missing out on a valuable opportunity to increase sales. At the very least, you're leaving money on the table.Fortunately, it's easy to get started with remarketing. And if you need any help, we're here for you.


Get a Custom Strategy For Your Dealership

Ready to sell more cars with Omnipresence Marketing?