Facebook Fuels 51% of Sales Success

Cape & Islands Mitsubishi, a dealership in Massachusetts, recently proved how powerful digital advertising can be when a business owner commits to the right platforms.

By focusing on Facebook and Instagram, the company created ad campaigns that generated over half of its total sales in just 90 days.

With 1.1 million ad impressions, 550 leads, and 33 vehicles sold, Facebook fuels 51% of sales success for this local business.

What Challenge Did Cape & Islands Mitsubishi Face?

Cape & Islands Mitsubishi needed to attract new customers when foot traffic slowed. Traditional advertising methods, including TV and print, are consistently becoming less effective as time goes on.

The chief marketing officer and sales team needed more effective ways to connect with their target demographic, drive engagement, and maximize their ad spend.

They turned to social media platforms where more people are actually spending their time every day.

Facebook users, Instagram audiences, and mobile searches all represent a chance to sell directly to potential customers who expect personalized campaigns and quick answers.

Working with a car dealership marketing agency provided them with a clear plan to address these challenges and streamline their digital advertising approach.

How Did this Dealership Build Its Facebook Ad Strategy?

Cape & Islands Mitsubishi built its approach around Facebook business tools and Instagram advertising, creating a full-funnel process designed to attract, engage, and convert leads.

Key elements included:

1. Precise Targeting
   Custom audiences were created to reach the right users, including local businesses, families, and consumers in the market for a new or used vehicle. This helped the dealership avoid wasted ad spend and promote offers to the right audience at the right time.
2. Engaging Creative Content
   Posts and video ads highlighted Mitsubishi models, financing options, and seasonal promotions. The creative made customers feel informed while keeping the call to action clear.
3. Lead Generation Ads
   Different formats, including Instant Experience Ads and Automotive Inventory Ads, were created to capture leads directly within the platform. This streamlined the process for clients to sign up, request info, or book a test drive without leaving the app.
4. Continuous Optimization
   Campaign data was reviewed daily. Insights from ad performance were used to refine targeting, update creative, and strengthen results. By managing the account closely, the dealership lowered costs and increased conversion rates.

This level of attention is a hallmark of leading car dealership marketing companies, who focus on delivering measurable improvements for every client campaign.

What Were the Results of the Ad Campaign?

The campaigns delivered measurable success within 90 days:

• 1.1 million impressions across Facebook ads and Instagram ads
• 550 leads generated through online ads
• 33 sales directly linked to social campaigns
• 51 percent of total dealership sales attributed to Facebook advertising

This case study is a clear example of how online ads, when created with the right strategy, can outperform other ads and deliver long term benefit.

For auto dealers, partnering with a dealership advertising agency or an experienced auto dealer marketing company, like DealerSmart, can make the difference between average performance and breakthrough sales success.

What Can Dealers Learn from This Case Study?

For Cape & Islands Mitsubishi, Facebook ads proved to be one of the most effective ways to attract customers, generate leads, and increase sales.

With Facebook fueling 51% of sales success, this campaign shows that local businesses can strengthen their brand, promote vehicles online, and reach more people with targeted digital advertising in an effective and rewarding way.

Moving forward, the dealership plans to expand its marketing efforts, linking future campaigns with new ideas and research from us, DealerSmart, a trusted car dealership marketing agency supporting dealers all over the US.

Ready to See the Same Results?

At DealerSmart, we help auto dealers design campaigns that sell.

From Facebook ads and Instagram posts to YouTube and Google campaigns, our services give you the tools to drive engagement, attract new customers, and create long term success.

As a dealership advertising agency, we specialize in strategies built for car dealers.

Frequently Asked Questions

Why should a dealership work with a car dealership marketing agency?

A car dealership marketing agency understands the automotive industry and creates advertising strategies tailored for car buyers. This expertise ensures campaigns are targeted, data-driven, and focused on delivering more leads and sales.

What makes Facebook ads so effective for car dealership advertising?

Facebook ads allow dealerships to reach a specific audience based on demographics, location, and buyer intent. This precise targeting helps maximize ad spend and ensures campaigns generate qualified leads.

How do car dealership marketing companies measure success?

Car dealership marketing companies track key metrics such as impressions, leads, conversion rates, and sales. Regular analysis ensures campaigns are optimized for better results and improved return on investment.

How can business owners maximize ad spend with Facebook ads?

For any business owner or chief marketing officer, Facebook ads are one of the most effective ways to drive engagement and attract new customers. By using Facebook Business tools to create targeted ad campaigns, dealerships can reach the right audience, reduce wasted ad spend, and turn online ads into measurable sales success.

What makes Facebook users such a valuable target demographic for dealerships?

Facebook users represent a broad audience of consumers who actively engage with advertising on the platform. When a company creates its own ads with clear call to action messaging, video content, and links to its website or online store, customers feel more connected to the brand.

‍