In early 2024, Renn Kirby Kia had clear goals:

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Grow monthly sales volume. Generate higher-quality leads. And build a consistent, scalable marketing system across both their Kia and Chevy rooftops.

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They weren’t looking for a marketing “hack.” They needed something that could scale.

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Like many dealerships, they had tried radio. Dabbled in digital. Partnered with an agency or two. But results were inconsistent, and performance was impossible to track.

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They didn’t just want “more leads.” They wanted clarity, confidence, and a system they could trust to generate actual car sales every month.

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The Real Problem: They Were Showing Up Too Late

Car buyers today spend 15+ hours researching before they ever fill out a lead form.

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But most dealers only start showing up in the last 15 minutes of the buying journey — when everyone is competing on price, inventory, or luck.

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DealerSmart helped Renn Kirby shift their approach entirely — by implementing our Omnipresence Strategy, designed to reach buyers early and often, across platforms and stages of the funnel.

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The Strategy: Replacing Guesswork With Systematic Visibility

We rebuilt Renn Kirby’s marketing from the ground up — using one unified system built around three key principles:

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1. Right Message, Right Moment

We launched Automotive Inventory Ads, Instant Experience, and Trade-In campaigns — with messaging aligned to where buyers were in their journey.

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2. Right Platform, Right Format

We deployed funnel-based campaigns across Meta, Google, and YouTube — each playing a role in building familiarity, trust, and intent.

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3. Real Attribution

With Facebook Offline Conversions, we connected ad engagement to actual vehicles sold — not just “leads generated.”

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We also ran monthly CRM audits and secret shops to strengthen follow-up processes, and optimized the store’s creative output with high-frequency testing.

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The Unique Shift: Becoming the Obvious Choice

This wasn’t about chasing more leads or buying more traffic.

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It was about showing up earlier — before the customer had even decided to visit a dealership.

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That’s the power of DealerSmart’s Omnipresence Strategy:

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• Showing up in search results
• Appearing in buyers' social feeds with helpful content
• Being the first video they watch on YouTube
• Building familiarity before competitors even know a buyer exists

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By the time that prospect is ready to walk on the lot, Renn Kirby is already the trusted choice.

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The Result: 82 Units Sold in May 2025

Renn Kirby Kia hit a record 82-car month — and they’re scaling from there.

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Lead quality is up. Team accountability is sharper.

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Marketing performance is now trackable, measurable, and improving every month.

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And most importantly, Robert and the team have a system they can grow with.

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Want to See How This Could Work at Your Store?

If you’ve been spending more on ads, chasing more leads, or relying on marketing that’s hard to measure — you may be showing up too late.

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DealerSmart helps you win the sale before the lead form ever happens.

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📞 Click here to claim your no-cost strategy call

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Let’s take a look at how you’re showing up in the research phase — and walk through how the Omnipresence Strategy could unlock more volume, more trust, and more consistency for your store.

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No pitch. No pressure. Just a smarter path forward.

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