From 508 to 602: How Rivard Buick GMC Supercharged Monthly Sales

A Record-Breaking Run in 2025

From January to May 2025, Rivard Buick GMC achieved something most dealers only dream of. They increased their monthly sales average from 508 to 602, including an incredible 788-car month in April.

This outstanding performance positioned them among the top-performing Buick GMC dealers nationwide.

The surge was not just about big numbers. It was about consistency, customer satisfaction, and a fully integrated system that combined sales execution with advanced digital marketing.

Rivard Buick GMC proved that when every part of the dealership works together, exceptional results follow.

The Foundation of Growth

Before working with DealerSmart, Rivard Buick GMC maintained an impressive average of 508 vehicles sold per month. However, the team knew they could push further by improving customer engagement and enhancing their digital presence.

Their foundation was built on fast lead response times and strong internal processes. The sales team focused on providing a seamless customer journey from first contact to delivery. This included transparent vehicle availability, accurate up-to-date pricing, and detailed information on key features such as heated steering wheels, adaptive cruise control, blind spot monitors, and rain sensing wipers.

Rivard Buick GMC also prioritized customer satisfaction by offering exceptional service, including quick service on brake pads, premium tire options, and detailed inspections to ensure every vehicle was in top condition.

By focusing on creating an enjoyable drive and making every interaction smooth, they increased their internet lead close rate from 6.26 percent to 7.87 percent.

The Role of DealerSmart’s Marketing Strategy

DealerSmart played a crucial role in helping Rivard Buick GMC supercharge monthly sales. By launching targeted ad campaigns across Meta, they created massive visibility for Rivard’s inventory and service offers.

During the January to May 2025 campaign, the dealership’s ads received 3.72 million impressions, 119,000 ad clicks, and 867 total leads, all at an average cost per click of just $0.81. Video content performed especially well, generating 1.48 million video plays and 356,000 three-second views.

DealerSmart’s campaigns highlighted vehicle features like Apple CarPlay, Android Auto, variable valve control engines, memory seats, keyless entry, and premium sound systems. These ads also promoted lease offers and showcased the smooth ride quality, advanced braking systems, and quiet cabins that make every Rivard Buick GMC vehicle an enjoyable drive.

Consistency and Customer Experience

Rivard Buick GMC focused on creating a smooth and enjoyable experience for every customer. Whether a customer was interested in a car or a truck, they could easily explore features like power liftgates, seat memory, heated mirrors, and advanced display systems.

Their mobile-friendly website allowed customers to browse inventory, compare models, view up-to-date lease offers, and schedule service appointments. By providing access to real-time data on vehicle availability and pricing, Rivard met customer expectations and reduced roadblocks during the buying process.

Safety and performance were top priorities. Features like automatic emergency braking, lane departure warning, rear cross traffic alert, and brake assist gave customers confidence on the road.

The dealership also offered vehicles with all-wheel drive, intercooled turbo engines, and adaptive cruise control to handle different driving conditions, including snow or rain.

Scalable Systems and Team Execution

Rivard Buick GMC didn’t rely solely on ads. They built scalable systems to ensure a consistent customer experience. Their team used detailed customer data to personalize follow-up messages and create targeted marketing campaigns based on purchase history and service visits.

Every department, from service to sales, worked together to provide a seamless journey. Customers received updates about service needs like brake pads and tire inspections, as well as recommendations for new features and upgrades.

By delivering excellent customer service and maintaining strong relationships, Rivard boosted customer loyalty and increased repeat business.

A Partnership for Sustainable Growth

At DealerSmart, we supported Rivard Buick GMC with full sales funnel reporting, consulting calls, and monthly ad refreshes. Our partnership helped fine-tune metrics and keep the dealership agile in a competitive market.

Justin, General Sales Manager at Rivard Buick GMC, shared,

“This partnership is at the forefront of our online success. Our online presence has increased tremendously with DealerSmart, and they are always here for us.”

Combining DealerSmart’s marketing expertise with Rivard’s strong internal execution created a powerful formula for growth. The team continued to focus on customer satisfaction and utilized feedback to further improve service and sales processes.

The Takeaway

How Rivard Buick GMC supercharged monthly sales is not just a story about numbers. It is about creating a system where technology, service, and marketing align perfectly.

By focusing on key features like variable valve control, premium sound systems, advanced safety technology, and smooth ride quality, Rivard made every vehicle more appealing to modern buyers.

Their success shows that massive growth comes from understanding customer needs, building trust, and providing a seamless, enjoyable drive from the first click to the last turn of the steering wheel.

By maintaining focus on customer engagement, investing in innovative marketing strategies, and offering the right features at the right price, Rivard Buick GMC set a new standard for performance in 2025.

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