If you’re in the business of selling cars, then you know that customer reviews are important. And if you don’t, well, now you do.
In today’s digital age, customers are turning to the internet to do their research before making a big purchase like a car. And one of the first places they’ll look is online reviews.
According to a recent study, 82% of customers say that positive reviews make them more likely to use a business. And on the flip side, negative reviews can be just as impactful, with 80% of customers saying they would avoid a business with bad reviews.
So, what does this all mean for you, the auto dealer?
Simply put, customer reviews can make or break your business. That’s why it’s so important to focus on getting positive reviews and managing your online reputation.
Here are a few tips to get you started:
1. Make it easy for customers to leave reviews
The easier you make it for customers to leave reviews, the more likely they are to do it. Add links to your website and social media pages so customers can easily find your review page. And consider sending follow-up emails or text messages after a purchase is made, with a link to your review page.
2. Respond to all reviews, good and bad
When customers take the time to leave a review, it’s important that you respond. Thank those who leave positive reviews and address any concerns raised in negative reviews. This shows that you care about your customers and are willing to listen to feedback.
3. Encourage happy customers to leave reviews
If you have a customer who is happy with their purchase, ask them to leave a review. A personal request is often all it takes to get someone to take action.
4. Use positive reviews to your advantage
Positive reviews can be a great marketing tool. Share them on your website and social media pages, and use them in other marketing materials.
5. Stay on top of your online reputation
Keep an eye on what’s being said about you online. Set up Google Alerts for your business name and key employees, so you’ll be notified anytime someone mentions you online. This way, you can quickly address any negative reviews and take advantage of any positive publicity.
6. Be proactive about managing your online reputation
Don’t wait for something bad to happen to start managing your online reputation. Take a proactive approach by regularly monitoring your reviews and actively working to get more positive ones.
7. Seek out customer feedback
In addition to online reviews, it’s also important to seek out customer feedback directly. Ask customers how their experience was and what you could do to improve. This feedback can be invaluable in helping you make changes that lead to more positive reviews.
Customer reviews are important for auto dealers. They can make or break your business, so it’s important to focus on getting positive reviews and managing your online reputation. Use these tips to get started.
