Who Are DealerSmart?
DealerSmart builds and manages Google, YouTube, Facebook, Instagram, and TikTok campaigns that create leads and booked test drives, while you focus on the lot and your customers. Here is who does what, and how we support you every day.
Who You Work With Day To Day
Billy Willson, Owner. Billy sets the vision and keeps the focus on real outcomes for car dealerships. He has helped generate more than ten million dollars in gross through digital advertising and has taught social media marketing to over a million people. He is hands-on when it matters, and he cares about leads, appointments, and sold units.
Jenn Schwertfeger, Director of Operations. Jenn keeps everything running on time. From onboarding to weekly check-ins, she builds the systems that help your team stay close to the work, review performance, and continue what works without extra steps.
Mike Miller, Brand Manager. Mike protects the DealerSmart brand and message across platforms. He connects creative to DealerSmart’s offers so ads across Google, Facebook, and Instagram feel consistent and recognizable.
Josh Twine, Head of Strategy. Josh translates goals into simple plans. He lines up audiences, creative, and budgets so campaigns create demand, capture intent, and turn interest into test drives.
Cheyne Lortan, Marketing Manager. Cheyne leads Meta execution for dealerships. He has launched thousands of ads and focuses on clean data, clear creative, and steady optimization so you can create momentum and keep it.
Maci Parker, Brand and Content Assistant. Maci supports DealerSmart brand and content consistency across visuals and copy. She helps ensure DealerSmart organic content and supporting assets stay clear, polished, and on message.
Kaya Millar, Partnership Manager. Kaya is your point of contact on partnerships and growth. She helps you log priorities, sign off on plans, and never miss a post or key update as campaigns scale.
Caleb Niemi, Marketing Consultant. Caleb brings store-level experience to every account. He helps you read the numbers, tune offers, and create the kind of ads that drive real showroom traffic.
Graciela Giambrone, Marketing Consultant. Graciela guides daily strategy and creative choices. She keeps copy tight, visuals strong, and makes sure campaigns align with what customers actually search and click.
Joe Louis, Marketing Consultant. Joe helps dealerships connect ads to outcomes. He reviews lead flow and follow-up so your sales team can stay close to buyers and move conversations toward appointments.
Josh Bethel, Media Buyer Manager. Josh oversees pacing, budgets, and quality control. He watches the data so your ad spend goes where performance is strongest.
Jonathan Salton, Senior Media Buyer. Jonathan scales winners and trims waste. He focuses on efficient reach and higher intent clicks across placements.
Michael Tranter, Senior Media Buyer. Michael manages large budgets with a steady hand. He pairs clean setups with quick iteration so campaigns keep improving week after week.
David Alvarez, Senior Media Buyer. David builds and refines campaigns that move the needle. He is detail-oriented and keeps ads aligned with your lot’s real inventory.
Zai Marabe, Junior Media Buyer. Zai supports buildouts and testing. He keeps assets organized so ad groups stay tidy and relevant.
Juan Esteban, Junior Media Buyer. Juan helps with daily optimization, creative swaps, and audience updates so your campaigns stay fresh.
Rachel Theal, HR Coordinator. Rachel supports the people who support your store. Strong internal processes mean better service for your team.
Vee Mitra, Operations Coordinator. Vee keeps onboarding smooth and makes sure access, tracking, and reporting are set up correctly from day one.
Pau Damil, Onboarding Specialist. Pau sets the table for success. She ensures pixels, feeds, and accounts are connected so you can create, launch, and measure without friction.
Ken Siriban, Marketing Consultant Coordinator. Ken keeps communications clear and next steps simple. He helps you stay organized and close the loop quickly.
Analy Bustillo, Marketing Consultant Coordinator. Analy tracks tasks and timelines so nothing slips through the cracks. She helps you stay on schedule and see progress at a glance.
Amira Alanzalon, Marketing Consultant Coordinator. Amira is the behind-the-scenes organizer who keeps your campaigns moving without hiccups.
Christian Sumalinog, Marketing Consultant Coordinator. Christian brings 15 years of experience in customer service, training, and coordination. He focuses on supported, easy customer experiences.
Pepo Daradal, Video Editor. Pepo has 10 plus years of video editing experience and has edited more than a thousand videos. He turns simple showroom clips into finished video ads for Facebook, Instagram Reels, TikTok, and YouTube.
Arjan Santos, Video Editor. Arjan brings eight years in editing and four years of experience in event videography. He builds tight walkaround edits, customer testimonial cutdowns, and versions sized for multiple placements.
What We Actually Do For Car Dealerships
DealerSmart runs paid ads only. We plan and manage your advertising across Google Ads, YouTube, Facebook, Instagram, and TikTok. We provide video scripts and ideas, and your team sends simple clips from the showroom.
We then edit those into finished ads and launch them. We monitor how each ad performs for your dealership and adjust the strategy and ad spend as results come in.
You get more qualified leads, more phone calls, and more test drive bookings without juggling five platforms.
How We Work With Your Sales Team
Our goal is to keep the sales floor busy with real buyers. We align campaigns with the way your team sells, then pass leads with clear calls to action. You keep using your CRM, your Google and your Meta accounts.
We connect tracking, create fast landing pages, and make sure shoppers can log in, sign forms, and call the store with one click. Your managers stay close to performance with a simple report that shows reach, clicks, leads, and sold units.
If your Instagram or Facebook profile picture or business info needs a quick refresh for brand consistency, we flag it so your pages look right before the next push.
What You Can Expect Each Month
- New creative and ad copy based on what your market responds to
- Platform checks across Google, Instagram, Facebook, YouTube, and TikTok
- A short read on what is working, what we will continue, and what we will change next
- A call to review leads and follow up quality, so marketing and sales stay in sync
How To Start
Book a quick call, connect your accounts, and share access. We create the ads, set budgets that fit your market, and go live.
Frequently Asked Questions
DealerSmart does. Our marketing consultants and media buyers plan, launch, and optimize your paid ads across Google, YouTube, Facebook, Instagram, and TikTok. Your team focuses on the lot, test drives, and closing.
We do not manage organic posting. We give you video scripts and content ideas, you record simple clips, and we edit those into finished video ads. Then we run and optimize the paid campaigns.
We manage Google Ads and YouTube for search and video reach, plus Meta platforms, Instagram, Facebook, and TikTok for paid social. The mix changes based on lead quality, not guesswork.
Most car dealerships see leads shortly after launch once campaigns get data. We watch early signals like click-through rate and calls, then increase budgets on the ad groups that perform.
Access to your Google accounts, Meta accounts, and TikTok ads account if available, plus your website and lead forms. We set tracking and keep the process simple so you can continue selling.
Get a Custom Strategy For Your Dealership
Ready to sell more cars with Omnipresence Marketing?