In early 2024, Renn Kirby Kia had clear goals:
Grow monthly sales volume. Generate higher-quality leads. And build a consistent, scalable marketing system across both their Kia and Chevy rooftops.
They weren’t looking for a marketing “hack.” They needed something that could scale.
Like many dealerships, they had tried radio. Dabbled in digital. Partnered with an agency or two. But results were inconsistent, and performance was impossible to track.
They didn’t just want “more leads.” They wanted clarity, confidence, and a system they could trust to generate actual car sales every month.
The Real Problem: They Were Showing Up Too Late
Car buyers today spend 15+ hours researching before they ever fill out a lead form.
But most dealers only start showing up in the last 15 minutes of the buying journey — when everyone is competing on price, inventory, or luck.
DealerSmart helped Renn Kirby shift their approach entirely — by implementing our Omnipresence Strategy, designed to reach buyers early and often, across all platforms and stages of the funnel.
The Strategy: Replacing Guesswork With Systematic Visibility
We rebuilt Renn Kirby’s marketing from the ground up — using one unified system built around three key principles:
1. Right Message, Right Moment
We launched Automotive Inventory Ads, Instant Experience, and Trade-In campaigns — with messaging aligned to where buyers were in their journey.
2. Right Platform, Right Format
We deployed funnel-based campaigns across Meta, Google, and YouTube — each playing a role in building familiarity, trust, and intent.
3. Real Attribution
With Facebook Offline Conversions, we connected ad engagement to actual vehicles sold — not just “leads generated.”
We also ran monthly CRM audits and secret shops to strengthen follow-up processes, and optimized the store’s creative output with high-frequency testing.
The Unique Shift: Becoming the Obvious Choice
This wasn’t about chasing more leads or buying more traffic.
It was about showing up earlier — before the customer had even decided to visit a dealership.
That’s the power of DealerSmart’s Omnipresence Strategy:
- Showing up in search results
- Appearing in buyers' social feeds with helpful content
- Being the first video they watch on YouTube
- Building familiarity before competitors even know a buyer exists
By the time that prospect is ready to walk on the lot, Renn Kirby is already the trusted choice.
The Result: 82 Units Sold in May 2025
Renn Kirby Kia hit a record 82-car month — and they’re scaling from there.
Lead quality is up. Team accountability is sharper.
Marketing performance is now trackable, measurable, and improving every month.
And most importantly, Robert and the team have a system they can grow with.
Want to See How This Could Work at Your Store?
If you’ve been spending more on ads, chasing more leads, or relying on marketing that’s hard to measure — you may be showing up too late.
DealerSmart helps you win the sale before the lead form ever happens.
Want to see what we can do for your dealership? Book a free strategy call →
Let’s take a look at how you’re showing up in the research phase — and walk through how the Omnipresence Strategy could unlock more volume, more trust, and more consistency for your store.
No pitch. No pressure. Just a smarter path forward.
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